was instrumental in forming the Global VSAT Forum in 1997. As respected
independent consultants in the industry, our company organised the first
meeting of the major players of the industry to discuss the formation of a
non-profit organisation for the companies involved in the VSAT business.
was also the only consultant to become a Founder Member of the GVF
and, in recognition of this role, the original members of the GVF
appointed Simon Bull as the first Chairman of the Board of Directors of
the Forum.
You can go the the GVF directly at www.gvf.org.
David Hartshorn is the Secretary General of the GVF and contact details are
as follows:
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David
Hartshorn
Secretary
General
Global VSAT
Forum
Fountain
Court, 2 Victoria Street
St Albans,
Herts, AL1 3TF
United Kingdom
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Tel:
+44-1727-884739
Fax:
+44-1727-884839
Email:
david.hartshorn@gvf.org |
Background to the Forum
On 4 June 1997 at the Ramada Hotel at London's
Heathrow Airport 28 people met from 24 companies. These companies
accounted for some of the largest manufacturers and operators of VSAT
systems in the world as well as several smaller businesses. The objective,
which had been discussed on and off for more than five months, was to
initiate the formation of an industry association for everyone associated
with the VSAT business.
Prior to the meeting, it was clear that any
initiative of this type would encounter obstacles and disagreements
between fierce competitors. The meeting was scheduled to start late to
enable everyone to travel in and only a few hours were realistically
available. It looked as though only preliminary conclusions could be
reached before the participants would have to leave.
However, less than four hours later, all 24
companies had surprised even themselves with the level of agreement. The
fact that few had really realised was that all had come to the meeting
with a positive conclusion as their primary intention. At the conclusion
of the meeting, the members had agreed:
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That the core aims should be:
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The promotion and positioning of VSAT
technology and services.
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Lobbying activities against regulatory
barriers.
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Representation of the industry at
international and regional forums.
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To commit initial funding to carry the initiative
through to complete formation.
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To support the initiative with their own
resources where they could and fully participate.
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To create the "Global VSAT Forum"
Some Reasons for the Forum
All realised that the industry had been fragmented
for too long and that a single voice was needed to represent the interests
of all parties. The promotion of the technology and the services it
supports was also seen as an important role for the new organisation. Some
examples of just how uninformed some are about the technology are as
follows:
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Some IT departments continue, even after
considering the technology, to select leased line services rather than
VSAT despite the fact that there is little doubt that a VSAT solution
could provide tangible benefits at lower cost. The problem is that
leased lines are a "safe" solution - known, tried and trusted
- whereas VSAT is "non-mainstream" and therefore considered risky. In the
"I can't risk my job" stakes, leased lines are attractive to a
worried manager. However, if senior management were to be aware of the
benefits offered by a VSAT service, perhaps this option would not be so
attractive to the people responsible for new procurements because the
fact that the safe option would be likely to cost the business several
millions of dollars extra would be equally risky. To offer an example of
a cost comparison, in the United States a large chain of over 1,000
locations selected a VSAT solution based on a comparison with
Frame Relay services. Frame Relay was calculated at between $400 and
$450 per site per month in comparison to the chosen VSAT equivalent
which undercut this by between 250 and 300 per cent. The VSAT solution
cost less than $150 per site per month and did not require additional
routers/FRADs or other external devices. Not only that, but Frame Relay
or DSL is not universally available across even the United States, but VSAT
services are - even in the remoter areas of Alaska.
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In the developing world by comparison, PTTs and
dominant terrestrial operators often rubbish satellite solutions in
general and VSAT in particular. Yet, on close examination, almost all of
the major banks in the developing economies of Asia and Latin America
now use VSAT service solutions because they are the only way by which
they are able to support sophisticated IT platforms reliably and
effectively. Whilst the PTTs and (sometimes) governments reject the
technology, it is VSAT which holds together the very foundation of their
economies.
Isn't this worth thinking about if you have
a business with multiple locations in Western Europe, North America, Asia,
Latin America or Africa? If you do and you currently deal with a variety
of carriers and interconnection agreements, if you have to cope with
wildly divergent levels of service quality, if you have to call two or
more contacts to get a problem sorted out, if you are fed up with the huge
jump in cost as you cross a border, perhaps you should be considering a
VSAT solution.
For these reasons the Global VSAT Forum wants to see
no licence fees - the industry already pays a licence fee via its space
segment (satellite) costs. At present, high licence fees are primarily a
defence against competition, not a cost-based or resource charge, and
therefore hold back the development of VSAT services. More importantly, it
is users which ultimately pay these charges and it is users which are
forced on to inferior terrestrial links. Consequently, the Global VSAT
Forum intends to actively recruit and encourage users to join with the
industry to tear down these barriers.
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